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This page showcases some of the many shops using Maxim Optical systems.


Filocamo Optometrists have completed a refurbishment of their store in Leichhardt Market Place, Sydney.

This attractive store utilises vertical system 66 and Optilock displays. The store also features floor to ceiling displays in the shop front.
 

     


 

Primary Eye care have completed their flagship store in Kogarah, Sydney with system 66 horizontal displays and our new floor to ceiling rotating displays in the shopfront for their sunglasses. Optilock displays secure the sunglasses on frosted panels with a clear border.

This clean, modern store utilises display back lighting, LED highlights below cabinets and beneath counter tops, highly polished floors and wood grain accents to great effect.
 


       

        


 

 

Another impressive store recently completed is Grbevski & associates of Rockdale, Sydney.

System 66 horizontal and Optilock security displays are used with back lit frosted panels. Panels are framed by custom black cabinetry which contain the fluorescent lighting.

A beautiful selection of paint colours, wood grains, mirrors and upholstery finish off this lovely store.

   
 

  

 





   


 
 

Sharpe and Fowler optometrists in Launceston, Tasmania have produced a very classy store, with great use of contrasting light and dark tones.

Horizontal system 66 and Optilock displays have been well designed to maximise the classy look of this beautiful store. Stunning edge lighting has been added to highlight the display panels.

The main sunglass display uses 15 frame Optilocks while custom 6 frame Optilocks  (right) highlight a select few frames.

                

 




    

 
            
 
 

Gerry & Johnson Optometrists recently opened this colourful, vibrant store in Brisbane. The store uses system 66 direct-to-acrylic clear frame holders mounted on white acrylic panels.

Especially impressive are the children's "Jelly bean" displays. Large digital prints of the colourful jelly beans were applied to the back of clear acrylic panels - the photos don't do them justice.

          

   

   
 

 


Malcolm Kofsky's new store in Rose bay, Sydney is an excellent example of the very popular system 66 horizontal display.

While the lines are very European and minimalist, the display remains highly functional and easy to use.

To make the display more interesting, the square alloy rods are interrupted by glass shelves and mirrors to great effect. 

Click the photo's for a larger image.

 

   
  


Another terrific shop using system 66 horizontal displays -  this time Narelle Hine's store in the AXA building on Sydney's waterfront.

System 66 horizontal displays with our stainless steel horizontal pins were chosen for their clean looks.

While not being a large store, Narelle has used her space very well resulting in a  fabulous store with great colours and lighting.

Due to large windows, this store also uses a double width Elypse free standing display (left & below) with rotating panels allowing frames to be seen from both inside the shop and out. The displays are joined by glass shelves.

                    

 

    





   


 


Joseph Salim has recently opened this superb new store in Menai market place, Sydney, NSW.

For this store, system 66 stainless steel frame holders have been mounted directly into laser cut acrylic panels for a clutter free look.

              

 

 

        
 

 


 

 

         

 


One example of many new Downtown Duty Free stores recently completed, Sydney International departures use pelmet to bench top mounted Optilocks with custom acrylic temple supports.

   

 



 

 

 

 

 


Above and below: Another fantastic new store opens in Auckland, New Zealand. Optik is John Kelsey's second store to use Maxim's horizontal alloy frame display system.

This new store in Pukekohe uses system 6 six stainless steel pins on square 6mm rod to great effect.

 

 

 

 

 


                                                

 

 


This beautiful new shop is  a credit to all involved in its conception. Hayssam Khalaf of Greenacre NSW has built himself a light, attractive and  functional store with clean lines.

The shop uses new system 6 six horizontal polycarbonate pins and square alloy rod on green frosted panels. Displays are framed by high gloss white and metallic brown tones for a dramatic effect.

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Visique Albany on Auckland's North Shore use vertical system 66 non locking displays and pelmet to bench top mounted Optilocks. Beautiful wood and stone work give this store a unique look.

 

 

 

 

 

 

 

                            

 


Infocus optics new shop in Merrylands, NSW use system 66 vertical square rods with polycarbonate frame holders for reading frames and Optilock displays for sunglasses.

 

 

 

 

 

                    

 


Another Eyezone store opens in Auckland using Maxim clear polycarbonate frame displays. This attractive new store is in New Lynn.

 

 

 

 

 

               

 


Left and right: John Halpin's store in Caringbah, NSW replaces rod and clip displays with system 66 stainless steel frame holders attached to 6x6mm square alloy rod.

The store required no modification as our 16mm recessed mounting plug replaced the old 16mm rods.

 

 

 

 

 

      

      

      


 This attractive store in Auckland's CBD is the first completed in the new look for New Zealand's Visique chain.

System 6 six clear polycarbonate frame holders are mounted directly into floating, frosted acrylic panels.

This store also utilizes custom made nine frame Optilock displays to secure their sun glasses.

Click pictures to enlarge.

 

 

    

       

 

 

 

 

 

                           

           

 

 

 


The new Eyezone store in Albany (Auckland, NZ) has a clean uncluttered look with our clear frame holders mounted directly to frosted acrylic.

This method of attaching frames is simple to manufacture and cost effective.

 

 

 

 

 

 

 

 


 


Left, below and right: A very classy store - Visions Optical QLD.

 

Frames are displayed on our ultra slim stainless steel frame holders on vertical alloy rods.

 

 

 

 

 

  

 

 

 


 


Paris Miki Helensvale (QLD) use a large quantity of our new frame "pop up's" in there latest store. These look fantastic in blue - custom engraved with their logo.

             


  

 

 

 

 

 


Left, right and below: A classy refurbishment of Paris Miki's Chifley Plaza store in Sydney's CBD. This store uses our magnetic system to display frames.


 

 

 

 

 

 


Left and right: An optometrist in the Price Waterhouse Coopers building on Auckland's waterfront use our ultra slim stainless steel frame holders mounted to horizontal alloy rod.